Email marketing is a well-known and reliable way to keep in touch with your customers. In fact, 74% of marketers believe that email marketing is either their most or second most effective channel for driving customer engagement. You can use it to stay on top of current trends, offer exclusive discounts, drive traffic to your site, and more! The best thing about email marketing is that you can do it all from the comfort of your own inbox.
Of course, it's not as simple as just firing off an email in hopes of seeing results. You need a clear strategy so you're reaching out to your customers at the right time and with the right messages. Here are some tips for making email marketing work:
Are Your Emails Landing In the Trash?
A whopping 79% of emails are opened on mobile devices. If you're not designing your emails for mobile, you could be losing a lot of clicks! It's very important to format your messages in a way that looks good and is easy to read on smaller screens.
Make Your CTA Stand Out
The most important part of your email is the call to action (CTA) button. You want your customers to click on it and take some sort of action. If you write a CTA that's compelling, emphasizes benefits rather than features, includes an attractive image or graphic and gives customers multiple ways to interact with you, you'll get more people to respond!
Test, Test, And Then Test Again
The only way to know for sure if your campaigns are working is by testing different subject lines and content. You can take a look at what's being viewed and clicked on the most with Google Analytics or another analytics platform. Make changes to your email based on this feedback and you'll end up sending more effective emails.
With the right strategy in place, you'll know which parts of your email are working and what needs to be tweaked.
The 5 Secrets To Increasing Your Email Response Rate
Email marketing isn't as simple as sending out a few messages and waiting for the response to come in. It takes time and effort on your part. Use these tips to ensure that your emails lead to increased sales and conversions!
#1: Test subject lines by sending the same message with different subject lines to different groups. This way, you'll see which group responded more positively. You can narrow down what works best through this process rather than wasting time guessing what will work best.
Get Your Emails Read With An Interesting Subject Line
You have only a few seconds to grab your customers' attention before they decide whether or not to read what you've sent. Make sure that you're using a subject line that's interesting, descriptive, and tells people exactly what your email is about. If someone has opened up an email in their inbox and seen a subject line that piques their interest, they're more likely to read through the rest of the email. You can check out some examples here.
#2: Narrow down your target audience and send emails directly to them. If you've got a list with thousands or millions of people on it, you may want to consider breaking this group into smaller segments. You'll get more relevant information and better results this way!
#3: Use different content for the first email you send to each customer. Every time you reach out, try using a new subject line, offer, or message. You should also test your emails on different mobile devices so you can determine which ones work best.
#4: Make your email easy to read with structure and white space. If you're sending a long message, break it up into sections and include headings that give people an idea of what the content is about. This will help them better skimming through the entire thing!
#5: Try using visual elements like images, charts, and graphs. If you have a lot of information to share, consider using images to break it up and make it easier to skim. Studies have shown that people retain more information when it's accompanied by visuals.
Takeaways:
Email marketing is still very effective, but you need a clear strategy in place before you start sending out emails. Make sure that your messages are relevant, interesting, and visually appealing to get the highest response rate possible.
Split Test Your Email Marketing Messages To Improve Open Rate And Response Rate.
The point is, features don't sell. What sells is the benefit, when a customer can use them to accomplish their goals.
It is hard for a salesperson to sell how great the new features are. It is easy for customers to buy when they know why these new features will help them or their business.
New product features need a story and that story needs to be told via an educational sales letter (email).
We have some internal data about open rates on our emails, but I think it's pretty interesting data to show how important it is to have a well-written email.
