In the last ten years, blogging has become a major influence on how people communicate and share information. The rise of social media platforms and other means of online communication have made it more difficult for niche bloggers to maintain their voice in the blogosphere. In 2021, we'll be seeing blogs taking on new shapes and forms as these challenges emerge. Read this article to find out what's next for niche bloggers in 2021.
Niche bloggers face a major challenge in the next decade. In order to stay alive, niche blogging will have to start appealing to wider audiences. Blogging about cats and fashion is great for expressing your personal taste, but it doesn't guarantee continued readership if you can't reach people beyond your existing networks of friends or family members who might enjoy your style of writing or content. Here's why:
In 2021, social media platforms will be the main go-to source of information and entertainment. The trend towards a more cohesive global online community is already here, and it's growing rapidly as international borders dissolve in the face of mass communication technology. For niche bloggers to stay relevant in the next decade, they need to look beyond merely entertaining or informing their networks of friends and family.
Social media platforms will play a major role in building niche content that appeals to wider audiences. The good news is that trends show these social media platforms becoming more open and accepting of ideas from niche bloggers. More people are recognizing the value of reporting news with a more personalized take on the events. It's no longer as hard for niche bloggers to assert their opinions and views online. The bad news, however, is that this also means there are fewer avenues available for independent writers to gain wider exposure.
More people will be using social media platforms as search engines to discover new information and trends. Social media companies will be more established in 2021. They'll have better systems for clearly ranking the best and most popular content on their sites, but they also may further limit what kinds of content those algorithms can favor. When it comes to information dissemination in 2021, social media platforms will lay claim to much if not most of that market. This is good and bad news for niche bloggers. The more people who find your content on these platforms, the happier you'll be about it. But with so many focused voices competing to draw readers' attention, it will be harder than ever to get noticed in 2021.
Interactive content will become extremely popular while standalone blogs fall flat. Niche blogging is already in flux. A growing number of bloggers are abandoning proprietary blogging platforms like Blogger and WordPress to create their own hosted blog environments. This is primarily driven by the need for more customization and tighter integration with social media. In 2021, interactive content will be increasingly popular, while standalone blogs will fall flat with audiences. Why? Because people love sharing content that facilitates interaction.
Blogs and content formats like videos, slide shows, infographics, quizzes and polls will all be interactive in the future. This is good news for niche bloggers who want to maintain a following without having to worry about growing their own social media audience from scratch. If you're an expert blogger on movies or fashion, you can still appeal to a wider audience by creating interactive content that drives social media sharing. The bad news is that this will make your blog more difficult than ever to monetize using traditional advertising methods.
Online advertising of the future will be increasingly targeted and specialized. In 2021, online ad agencies will finally start harnessing big data in innovative ways to serve ads and content that are relevant to the individual user. This has been a long-term goal for many marketing professionals, but it's one that won't be fully realized until online ad technology catches up with big data capabilities.
Advertisements on social media platforms will increasingly reflect the preferences an individual user displays in his or her own activity. For example, a Facebook user may be shown ads for local restaurants that the company's algorithm has learned are similar to the kinds he or she frequently shares or "likes" on his or her own timeline.
Big data is going to help display even more relevant information based on niche blogs and social media. It will also open online publishers to more opportunities to monetize their content. Online ad agencies will be able to leverage big data in order to serve ads and content that are more relevant and targeted than ever before.
Video streaming technology will advance considerably, making it easier for viewers to find niche videos online. By 2021, the quality of video-streaming technology will advance significantly. While this bodes well for everyone who loves watching video content on the Internet, it presents an opportunity for news publishers to reach a wider audience than ever before. Just as niche bloggers are able to create interactive content that drives social media sharing in 2021, some may be better positioned than others to produce and share highly engaging videos with online audiences.
It will be possible to consume niche video content more easily in 2021. The quality of video streaming technology will improve significantly in the next decade, making it easier to find videos on the Internet that interest us and stream them directly onto our computer monitors and televisions. In addition to this considerable improvement in convenience, a new breed of ultra-personalized video content will be available online in 2021.
Thanks to big data, it will become much easier for niche producers of online videos to meet the unique needs of a small but active audience. In fact, this is already happening on YouTube and similar platforms thanks to Google's AdSense platform. As big data becomes even more powerful going forward, online video producers will be able to monetize their content in new, innovative ways.
In the future, it will be possible for niche video producers to create custom ads that match a specific viewer's interests and preferences. This kind of personalized ad placement will become increasingly popular over the next two years as big data becomes more powerful. In 2021, viewers of online videos will not only be able to watch their favorite programs with high-definition technology, but they'll also see highly relevant ads that select for them.
Video advertising campaigns will get more targeted by the year, reflecting the viewer's personal interests. This development is particularly exciting for content producers who want to monetize their skills as niche bloggers because it should make it easier to attract advertisers in the future. The more specific a niche blogger can make an online video program, the better its likelihood of success in 2021 – regardless of whether that success is measured by subscriptions, views, or clicks.
Advertisers will be able to target viewers based on demographic factors as well as their online activity. In fact, advertisers will be able to place ads within niche video content that is personalized for the viewer based on his or her viewing history. This kind of ad targeting will make it easier than ever – in 2021 as well as today – for viewers to watch their favorite programs on YouTube and similar platforms while also being served ads that are highly relevant.
Ad targeting will improve considerably in the next decade, resulting in higher ad revenue for content producers. Thanks to big data and highly targeted advertising campaigns, advertisers will be able to offer niche video creators a greater share of worldwide online ad revenue by 2021. By this time, it should also be easier than ever before for viewers with niche interests to find the video content that interests them most.
By 2021, viewers will be able to watch their favorite programs on a variety of devices. In addition to simple computer screens, popular online video platforms will also support HDTV broadcasts as well as mobile viewing by this time in the next decade. Thanks to improvements in streaming technology and HDTV broadcasting, it will be possible for interested viewers to watch their favorite programs on a variety of devices in 2021.
As online video becomes more ubiquitous, HDTV broadcasting will become more common. As media content goes digital, televisions will rely less and less on cable and satellite providers to receive broadcasts – with the result being that all popular programming will be available online as well. In 2021, there will be very little difference between watching a program on TV or through an online video platform.
Programming from around the world will come to viewers in English by 2021. As media content becomes more digital, it's easier than ever before for producers of all different kinds to share their work with interested parties around the world. By 2021, it should be common for popular video producers to offer videos in both English and their native language – with displays automatically switching to a particular language based on the viewer's specific interests.
Programs from niche content creators will become more localized by 2021. Thanks to improvements in online audio processing technology, speakers of different languages will be able to appreciate the same kind of videos – as subtitles become more common online. As viewers gain access to an increased number of local programming options, international television will begin to develop a larger global audience, likely growing faster than programming in English in the years ahead.
Many prominent video producers will eschew YouTube and similar platforms by 2021. Thanks to improvements in video quality, it should become easier than ever before for producers of all different kinds to sell their own programming directly. Many niche content creators have already begun to sell their work on e-commerce platforms, and this trend is likely to continue as a share of viewers begins to grow tired of advertisements in online videos.
Some important content producers will remain on YouTube and similar services. In order to reach as wide an audience as possible, certain video producers may continue to distribute their content via online platforms like YouTube. While it may become more common for viewers to purchase programming directly from producers in the years ahead, most subscribers will still rely on online distribution channels such as YouTube for a large number of their media-viewing needs.
Advertisements will be less common by 2021. As viewers around the world begin to grow tired of seeing advertisements in online videos, other forms of monetization will become more prominent than ever before. In particular, content producers may choose to charge users a monthly fee or otherwise offer perks instead of relying mostly on advertising. By 2021, it should be possible to read more about monetization options and alternative approaches for producing affordable high-quality video content online in the most popular multimedia libraries.
Many viewers will feel guilty when they skip ads in online videos by 2021. As consumers around the world grow increasingly frustrated with advertisements – particularly those of a length that makes it impossible to take breaks – they will feel increasingly guilty about their viewing habits. It should become increasingly common for viewers to defend their decision to use ad-blockers, and even popular streaming services like Netflix may be forced to remove or shorten advertisements in certain circumstances as viewers grow increasingly frustrated with the marketing material.
Some content producers will focus more on live streaming than on recorded videos by 2021. While the majority of video content – particularly professionally-produced material – will be available both online and offline in the near future, certain producers may choose to focus more heavily on live-streaming capabilities. Thanks to improvements in bandwidth and other factors, many viewers will enjoy watching events as they happen via live streams in the years and decades ahead.
Programs broadcast live will have a diminished appeal by 2021. As viewers become more accustomed to experiencing events in real-time, they may begin to care less about watching them as if they were recorded at a later date. This trend is likely to accelerate as technology improves and individuals are able to stream video content that was recorded live in high definition.
Issues related to copyright and intellectual property will be more hotly debated by 2021. As content producers around the world offer their work for free via online platforms like YouTube, they will come under increasing pressure from copyright holders who demand compensation for any unauthorized use of their material. Some video producers may face lawsuits for hosting pirated content, and it will be increasingly important for them to consider the possibility of large legal consequences as they decide how to monetize their programming in the years ahead.
Some viewers will subscribe to premium channels by 2021. YouTube’s CEO has suggested that his video-sharing platform could begin offering its own collection of “premium channels” over the coming years. These new packages will likely provide users with an easy way to pay for access to certain types of programming, and they could help YouTube address concerns about its ad-supported service from content creators that are beginning to feel dissatisfied with the current monetization model.
YouTube may face greater competition by 2021. Although YouTube is the largest video-sharing site on the Internet, it has faced competition in recent years from similar streaming services like Vimeo. These competitors may continue to attract new users in the years ahead by offering unique features or other incentives that make them seem more appealing than YouTube and similar platforms.
Google will face even greater scrutiny over its business practices by 2021. As Google seeks to grow its online video business, many competitors will scrutinize the company’s efforts in a search for potential violations of antitrust laws. By offering incentives to content creators and other parties that could potentially give it an unfair advantage over rival companies, Google may face significant scrutiny from scholars, attorneys and regulators in the years ahead.
Google may face more pressure over its tax strategy by 2021. As governments around the world seek to maximize their revenue streams, they will come under increasing pressure to ensure that companies like Google pay them a fair amount of taxes even as they offer services for free. If countries begin imposing greater regulations on Google’s business practices, it may have to change the way it calculates revenues and figures out how much it owes in taxes.
A major online company may try to buy YouTube by 2023. As Google’s video-sharing platform has continued to grow, many companies have considered buying it outright so that they can take advantage of its large audience base and other advantages.
Overall the future of blogging looks great. The more the world shifts to the internet the brighter the future looks for content creators of all types. Even though people are being herded onto the major social platforms for distribution there are many more channels are opening.