Britain takes aim at Microsoft’s $69 billion ‘Call of Duty’ deal

9 months ago 3


08 February 2023, 7:21 pm. 1 minute

Reuters reported that Britain placed another hurdle in the way of Microsoft’s $69-billion mega purchase of “Call of Duty” maker, Activision Blizzard, saying it could harm gamers by weakening the rivalry between Xbox and Sony’s PlayStation.

Market Impact

The biggest-ever deal in gaming could result in higher prices, fewer choices, and less innovation for millions of players, as well as stifling competition in cloud gaming. Shares in Activision were down 3% in early trading in New York. Microsoft, which announced an AI-driven revamp of its search capabilities on Tuesday, was up 2.4%.

Article Tags

Topics of Interest: Deals

Type: Reuters Best

Sectors: Business & FinanceTechnology

Regions: EuropeNorth America

Countries: EnglandUnited States

Win Types: Overall Coverage

Story Types: Spot News

Media Types: Text

Customer Impact: Major Global Story

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